craig-lockerdCraig Lockerd

Founder & CEO of The AutoMax Marketing Company
President of AutoMax Recruiting & Training

Craig has been in the auto industry for over 40 years, holding literally every position in a dealership. He became a turn around consultant in the late 80′s and started AutoMax Recruiting And Training over 14 years ago, because there was an overwhelming need for fresh blood in the auto industry. Craig has personally trained and developed thousands of salespeople and managers while AutoMax Recruiting and Training has conducted over 11,000 recruiting campaigns and has trained over 110,000 people into the auto industry, from “’Porters to Presidents’.” When it comes to “cutting edge” recruitment of top talent for the auto industry and how to develop and retain that talent, Craig and his team from AutoMax are the industry leaders!

A highly sought after speaker, Craig has spoken at numerous Twenty-Groups, dealerships and industry conferences. Recently Craig was a Co-Author of the best selling book Unfair Advantage.

While Craig has had much success in his life he prefers to be be defined by his love for the Church and his family.