anne-flemingAnne Fleming

President & Car Buying Advocate of

Anne Fleming is President & Car Buying Advocate of, the leading independent intel source regarding women’s shopping experiences at new car dealerships. was developed to fulfill on a vision and commitment to guide car dealers to build trust and transparency, resulting in greater sales and servicing from women consumers. is the industry’s premier women’s online review service, connecting women to Certified Women-Drivers Friendly® Car Dealers. We assist dealers in accelerating sales to this powerful buying segment through our brand reputation platform which ‘Certifies’ dealers and provides marketing, social and SEO benefits.

From women’s reviews, the WSI® Dealer Data Reports are used by dealer principals to evaluate KPI’s resulting in higher sales. The innovative content publisher, the Women’s Car Buying & Service Guide, feeds women+family articles to dealers Facebook page increasing likes, engagement and reach – while having visitors stay on dealer’s websites longer. has been showcased in the Wall Street Journal, Smart Money, ABC News, USA Today, Working Mother, and other national media.

Recently Ms. Fleming was chosen as one of the “Women in the Industry, class of 2013” awardees, sponsored by Auto Remarketing. In its fifth year, the Women in Remarketing Award is dedicated to honoring women’s contributions in the used, new, remarketing, auction and auto finance sector of the car industry. She also serves as Board Mentor to, an automotive marketplace that allows consumers to compare offers for new and used cars from local dealers.

Ms Fleming spent 20 years in brand development and strategic product development for international consumer product companies like American Eagle Outfitters, Atlantic Luggage, and Cresswell Lighting. Her various roles have encompassed corporate brand identity, market research, product planning and design, and strategic partnerships.